What is going on at the 2012 London Olympics is pretty ridiculous.
The government has told the courts they may wish to take particular account of anyone using two or more words from what it calls ‘List A’ — ‘Games’; ‘Two Thousand and Twelve’; ‘2012’; ‘twenty twelve’. The judges must also come down hard on a business or charity that takes a word from List A and conjoins it with one or more words from ‘List B’ — ‘Gold’; ‘Silver’; ‘Bronze’; ‘London’; ‘medals’; ‘sponsors’; ‘summer’. Common nouns are now private property.
London already has crazy libel laws so it isn't like they had freedom of speech in the first place but this is taking things to a new level.
Sponsors who are benefiting from this policy: Coca-Cola, McDonalds, GE, Acer, Atos, Dow, Omega, Panasonic, P&G, Samsung and Visa.
I'd suggest that people around the world think twice about whether they could conveniently patronize the competitors of these businesses instead of giving money to sponsors that are in favor of such draconian policies.